AdvicePay Surpasses 1 Million Transactions on its Fee-for-Service Platform

–News Direct–

AdvicePay, the industry-leading platform for processing payments and overseeing compliance of fee-for-service financial planning, announced today that its fee-for-service solution surpassed its one-millionth financial planning fee transaction with consumers since its public launch in 2018.

The milestone reflects the dramatic shift in alternative non-AUM advisor fee models and the growing popularity and growth of AdvicePay as the preferred solution for advisors, RIAs, and Broker-Dealers looking for a complete, compliant partner for fee-for-service planning.

This milestone signifies that fee-for-service financial planning is not just a trend; it represents a significant revenue growth opportunity for advisory firms and enterprises. Advisors continue to explore and implement business models that go beyond assets under management to reach more next-generation consumers, and AdvicePay is at the center of this shift, said Alex Sauickie, Chief Executive Officer of AdvicePay. It is gratifying to know that we are the top choice for financial firms and advisors looking to grow businesses built on the strength of their advice and expertise. For us, it is just the beginning.

Over the past two years alone, AdvicePay has experienced a 102% increase in advisors added to the platform and a 193% growth in transaction volume. For the second straight year in 2023, AdvicePay was named one of America's fastest-growing private companies on the prestigious Inc. 5000 list.

AdvicePay was launched to the public in 2018, driven by the vision of co-founders Alan Moore and Michael Kitces. They identified a glaring gap in billing and compliance systems, ill-suited for billing recurring planning fees within financial firms and advisor practices.

At the time of AdvicePays launch, financial advisors didnt engage in subscription fee models because they couldnt; collecting a high volume of paper checks simply wasnt scalable and gathering clients bank account information to bill them directly triggered custody issues, said Michael Kitces, co-founder of AdvicePay. So we built AdvicePay to specifically solve for that problem: how to efficiently, compliantly, and scaleably expand their financial planning fees with recurring revenue beyond AUM. In a similar manner to how the technology platform pioneered by Schwab Advisor Services enabled independent RIAs to be able to scalably bill AUM fees for the first time in the 1990s, catalyzing an entire shift in industry business models, AdvicePay is uniquely positioned to drive the next industry-wide business model shift to fee-for-service financial planning.

As the industry undergoes a fundamental shift from a simple assets-under-management fee structure to a hybrid system, most existing billing systems remain inadequate. AdvicePay allows advisory firms to efficiently expand their business models, offering the flexibility to charge minimum advice fees, ongoing subscription fees, and standalone planning fees. This not only enhances profitably with existing clients but also opens up new markets to clients who dont have assets to manage or a need to purchase a product and simply want to pay for financial planning advice directly.

To learn more about the AdvicePay platform, log onto

About AdvicePay

Established by well-known financial advisors Michael Kitces and Alan Moore, AdvicePay is the industry-leading billing and payment workflow solution created specifically for fee-for-service financial planning. Financial services firms and their advisors benefit from efficient workflows designed exclusively to support their fee-for-service financial planning revenue, including up-to-date compliance and data security management, all in one unified platform.

Contact Details

Shannon Beck

+1 406-412-2047

Company Website

View source version on


comtex tracking


Post Disclaimer

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sandiego Currents journalist was involved in the writing and production of this article.


You might also like …